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Pocky Redesign

This redesign occurred in December 2021 and required my partner and I to redesign the Japanese snack, Pocky, for people with colourblindness. The premise of the project is to look into various special needs group and redesign to be more inclusive.

Colourblindness was chosen and the Pocky packaging was redesigned to be inclusive of colourblindness. The project took 2 weeks and my role included doing research into various special needs group, making the dielines, and creating design iterations. The final design chosen is a collaboration between my partner and I.

The full report looking into the research and design decisions can be downloaded here.

 Note: the mockups were done by my partner.

Note: the mockups were done by my partner.

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