In late 2018, Western TV, a media division of The Western Gazette (a student newspaper at Western University) in London, Ontario wanted their branding to be more modern across their social media.
To see the assets developed for Western TV’s Instagram, Youtube, and Facebook, with a following of 9.2k combined, keep scrolling.
Heading into season 6 of Western TV, the production team wanted a complete rebrand from season 5 across Facebook, Instagram, Youtube, and video assets. They had already established that they wanted teal, marble as a texture, the font Avenir, and geometric shapes such as circles, triangles, crosses, and lines to be implemented.
It was important to the production team that the overall rebrand provided a fresh and modern update to Western TV.
For this rebrand, boxes were layered together to subtly reference computer browsers and halftone was used to add depth and texture to posts without overwhelming them. More saturated versions of teal were used to add freshness to the rebrand.
Overall, I wanted to keep the assets for this rebrand simple so that variation can be created within a series of posts while maintaining the Western TV brand across all the social media platforms being used.
This rebranding project took 3-4 weeks.
I did a redesign of Western TV’s logo by including elements from its predecessors. The circular shape was brought back as it translated better on social media, but the modern look from the word logo was still maintained for the present redesign. Teal, marble, and geometric shapes were used to maintain the overall branding across all Western TV platforms.
This is a promotional poster for their event Western TV Live, which occurs monthly.
This was used as their facebook event page header, new styles were used for each Western TV Live show.
This was used for their Instagram story. Space was left so that the artists can be tagged for a fully integrated experience. On the right, the story is featured with the tags applied, real names were not used for privacy reasons.
These are Instagram posts made to promote the performers featured for the Western TV Live show.
This is a thumbnail specifically used for Western TV Live shows on Western TV’s Youtube page.